Recently, China's cross-border fast fashion platform SHEIN said that as of June 2024, more than 65% of SHEIN's products use digital sublimation technology.

Digital thermal transfer (sublimation printing) is a printing technology that print dye ink on sublimation paper and then transfers the pattern to fabric. The biggest feature of this technology is that it greatly saves water resources while improving efficiency.

SHEIN has been actively applying digital sublimation printing technology to replace traditional screen printing, and has applied digital thermal transfer technology to products since 2018. At present, through the application of this sublimation technology, SHEIN has saved a total of 1.13 million tons of water. In addition, as an important practice of SHEIN in the field of ESG, digital thermal transfer is deeply integrated with SHEIN's on-demand flexible supply chain, which continues to promote the sustainable development of the fashion industry.

SHEIN's on-demand production flexible supply chain model allows for flexible and agile adjustments to orders based on market and sales trends, thereby reducing production and inventory waste at the source, while digital digital sublimation printing can achieve smaller batch and flexible single-volume printing pattern production. The two production models and concepts are perfectly integrated, reducing resources and production waste at the source.

In addition to digital sublimation printing, SHEIN also uses digital cold transfer denim technology to develop and produce environmentally friendly denim fabrics. Cold transfer technology uses digital printing technology to achieve the denim effect that originally relied on multiple washes, thereby producing more customized and diversified denim style products.

It is reported that SHEIN's leading on-demand flexible supply chain model has reduced the brand's unsold inventory level to the low single digits, and will also enable high-quality development brand representatives such as SHEIN to continue to release green productivity.

Hongsam launched sublimation ink and disperse ink in 2017, Hongsam HOTME® high energy disperse ink has increasingly drawn attention from OEM manufacturers with continuously cooperation, bring an experienced application and proven merits: non-clogged, non-broken lines, non-drying the head, quick to dry, stable development and less color flooding.

With the continuous innovation of sublimation digital technology, 15-printhead, 16-printhead, and 30-printhead EPSON printhead high-speed paper printers are becoming more and more popular in the market. High-efficiency output operations mean reduced costs and increased profits. Compared with recent market comparisons, the popular i3200 high-speed printer with 15 printhead has a printing speed of about 500 square meters/h in 1pass mode. High printing speed will cause problems such as color differences, smoothness, and quick drying. In order to meet the higher demand of the market, Zhengzhou Hongsam Digital launched a more suitable product - HOTME® high-speed sublimation ink.

Available colors: C, M, Y, K, LK, LM, LK, LLK, B, OR, FM, FY

Applicable printhead: EPSON I3200 printhead 4-printhead, 8-printhead, 12-printhead, 15-printhead, 30-printhead and other multi-head high-speed paper machines and EPSON S3200 printhead paper machines.

Features:

1. High color concentration, meeting customers’ requirements for color and quick drying.

2. Suitable for printing on low-gram thin paper, with fast drying speed, wrinkle-free printing process, smooth winding, and smoother paper that is less likely to deform.

3. In terms of fluency, it can print continuously for 500 meters without ink. After various tests and user feedback from practical applications, it is found that continuous printing of the entire roll does not require cleaning.

4. Low ink consumption, saving costs.

5. High color gamut, high color density, high transfer rate, and less ink residue on the transfer paper.