Since the French invented the first camera in 1839, mankind has entered the era of imaging. In 1975, Kodak developed the first digital camera, and mankind has entered the era of digital imaging. In the digital era, in recent years, the main way of photo output has changed from traditional digital Photofinishing to inkjet printing and digital printing.

The imaging industry is high-end but niche, divided into civilian and professional imaging markets, and mainly plays a role in recording and dissemination. The most popular topics in society at present: "negative population growth", "economic downturn", "industry involution", etc. have brought a significant impact on the imaging industry. So in the post-digital imaging era, where should the digital printing solutions go?

1. In the imaging industry

The total market volume is decreasing, and internal competition is increasing. Kick out internal friction and get rid of anxiety. Improve professional cognition and provide differentiated services. Improve product quality and provide users with better emotional value.

I chatted with a familiar client during the autumn exhibition. He made money by doing the "family portrait" project during the summer vacation this year. I was very surprised after hearing this. It is reasonable that the "family portrait" project will be popular at the end of the year, so how can it be in the summer vacation? The client said that he found a few photography enthusiasts in the local area, and their daily work content is to watch the large private rooms of the local big hotel. There are birthday parties for the elderly and children in the large private rooms, so he asked the hotel manager to introduce the free "family portrait" service, and then the photo frames are fixed in size and price, which makes the relatives and friends present have emotional value. In this way, the income is more than 100,000 yuan a month.

After listening to the client's introduction, it suddenly became clear. The client provided refined services in the previous business, bringing professional imaging services into the lives of local people. He seized the time period when children were at home during the summer vacation and the population was full. He seized the lively atmosphere of birthday parties. He seized the large hotels and large private rooms where banquets are most concentrated, with both quantity and consumption capacity. I have to admire my client's understanding of the industry, and he can give full play to his advantages, grasp the psychology of consumers, and make his business flourish. Similar is pet photography.

2. In the Decorative Painting Industry

I believe that there will definitely be decorative paintings in every scene of your activities. Xi Dada sent a New Year's greeting video in his office, and the background was a painting of the Great Wall. There must be some paintings that reflect the style and folk customs in the hotels and homestays outside to cheer up. Decorative paintings have quietly become a tool for expressing oneself or pleasing oneself, and have entered thousands of households and lives. It seems to be a custom for decades to hang paintings behind the sofa in the living room of a new house and to hang a group photo at the head of the bed for the newlyweds. As the real estate heat fades, the decorative painting industry is also facing challenges. "Virtue carries all things" and "Flowers bloom and wealth is honored" are no longer on the shopping list of the new generation of young people.

A local customer with good relations has added several customer service staff to his factory since last year to develop customized services. His factory has always been in peak season during the off-season. During the communication, the customer said that they classified according to the target user groups, new house decoration for young people and improved housing for middle-aged people, and new house decoration for young people is divided into different types of paintings for boys and girls. There are also decorative paintings for office decoration and opening gifts. The size, frame color, content modification, etc. can be customized according to the actual situation. Before, it was necessary to punch holes when installing hanging paintings. Now, free door-to-door installation service is provided after the user purchases, and special wall Velcro has been developed.

In the decorative painting industry, unless a large renovation project is done in batches, most printing services are customized. Providing the best service will leave a very good reputation with customers, and of course also bring in a lot of income. Customized paintings are definitely more expensive than batch-processed paintings.

3. In the Advertising Industry

With the development of smart phones, apps such as Tiktok, LittleRedBook, and WeChat use big data to accurately recommend the ads you need. There are fewer and fewer ads on paper media, and more and more need to be customized. Customers who used screen printing to print refrigerator stickers such as "Nongfu Spring" and "Coca-Cola" have no choice but to use digital printing machines after learning about it. Fruits, vegetables, seafood, etc. from all over the country are delivered the next day through logistics. Digital advertising has made these specialties go around the world and are unforgettable.

The post-image era has emerged with the rapid development of digital technology, and it represents a fundamental change in image art and communication methods. In this era, people are no longer satisfied with passively accepting images, but hope to participate in the creation and interaction of images with the support of digital technology. The development of artificial intelligence has further satisfied people's needs for interactivity and convenience in life.

With the continuous advancement of digital printing technology and the continuous development of new media art, the post-image era will present a more diversified and personalized trend. Artists will continue to explore new creative techniques and forms of expression to bring richer visual experiences to the audience. At the same time, the audience will also participate more actively in the creation and dissemination of images, jointly promoting the prosperity and development of the post-image era.